See commentary and sample videos (brief) in link below. The Fine Brothers stand out among a number of small creative groups hired by Google a year ago in its major new initiative to develop its own program/video content via YouTube to compete with TV especially cable, commercial film, Netflix etc.
“Kids React” by Fine Brothers Prods. won the AOL-sponsored prize for top viral video. Nine children took the stage to join in the acceptance. AOL.com’s 12MM daily viewers had the chance to vote on the “Best Viral Video Series” from a collection of top Web videos.
The Daytime Emmys partner with AOL to present the “Best Viral Video Series Award”: “Viewing habits are shifting in every entertainment category–and Daytime is no different,” said the show’s producer, Gabriel Gornell, LocoDistro, Inc. “For this reason, it was important to forge a distribution partnership with a multi-platform media company that focuses on new media. Whether our audience in engaging with us from their computer, at the office, or on a mobile device, AOL understands our content, brand, and marketing needs.”